Entries by Robert Bosma

3 tips for hospitable copywriting

Maybe you know this already: hospitality in the Model of Attention, consists of three components: Overall body language Tone of voice Words that you use  See also the “three major forms of being hospitable. What about writing texts? Writing in a hospitable way? What for? With hospitable copywriting I mean all written communication done from your […]

Do the test: Does your voice fits your profession?

When you take a look at the starting point of the Model of Attention, you will see two words: expectation and promise. A company exudes a certain promise or communicates a promise, witch is for filling the customers’ expectations on hospitality, service and quality. See also the ‘3 important presentation forms of being hospitable’. Expecting […]

The power of body language

In another article I wrote about the three main forms of presentation of being hospitable. Body language is one of them. Your body speaks before you speak Suit or pajamas? During a presentation I gave about the Model of Attention®, someone from the audience asked me: “How is it with body language when you work […]

Cold hospitality

January announces the end of winter in Nepal, where I now do a project for the Nepal Business Hotel Group in a town called Nepalgunj. It’s cold. When I work in my hotel room I have a small electric heater next to me, provided by the friendly hotel staff. Honking trough the mist The mornings […]

Do you have such a strong personality?

What kind of personality must you have when you work in a hospitable environment? Or when you have direct contact with customers, guests, patients, passengers and visitors? Here a story from exciting Nepalgunj, Nepal. Compliments It doesn’t matter what kind of work you do in Nepal, but you just have to do your job. Nobody […]

Holy cow!

Previously I wrote about how important unprejudiced looking and listening is in communication and especially when it comes to communication in hospitality. At the time I write this I’m sitting in my hotel room in the Nepalese town of Nepalgunj, where I advise, train and coach hotel owners, to be successful with their businesses. When […]

3 important presentation forms of being hospitable

Omotenashi: I recently saw this wonderful word in a newspaper article about the Okura Hotel. Omotenashi stands for “The Japanese spirit of hospitality.” The Managing Director of the Amsterdam Okura Hotel, Mrs. Emmy Stoel describes it as a ‘hospitable experience on a high level, expressed in a serene, modest and restrained manner. In this article, […]

The complexity of hospitality unraveled

Often I hear: “How hard can it be to be hospitable, friendly, attentive and polite?” Yes, … how hard can it be? Sometimes people say to me that hospitality is in my veins and the way that I express it is like my second nature. What a nice compliment. Why is it so complex to […]

Sharing with extra attention

Last year in December I was on one of the Cape Verde Islands for advising a hotel group over there. With about 30 degrees, white beaches and a clear blue sea, it was good to go on Boa Vista. What a name for a tropical island! Also there on Boa Vista it was Christmas in […]

Where there is a problem, there is business

The statement written above is one of the golden rules in marketing. If you recognize a problem, provide a solution and translate it into a smart business model, then success is in your hands. People think in problems How can this be so simple, you might think. I would say, look and listen around you; […]